New Media in China —- Cell Phones

Xinyi Li (xxl5093)

New media has strong formalization, strong reaction, high recovery, convenient usages, and various sources. In China, experts reported that Chinese new media developed with a rapid speed in Chinese market with 35% more than the average speed. For the word “NEW”, Chinese media agency gives the perception of it: new platform of media, new technology of media, and new regions of media.

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Currently, an increasing number of people prefer to use small, portable, and multifunctional media platform instead of traditional, immobile, and large media form like personal computer. Thus, more and more Chinese people choose a fantastic cell phone but not a laptop. Smartphones, similar to a personal laptop, own separated operation system. People can install applications, games, or other software on the phones.

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According to market research firm IDC, China will surpass the United States this year to become the world’s largest smartphone market. China’s share of global smartphone shipments is expected to grow from 18.3% in 2011 to 26.5% in 2012. China’s market share is then predicted to decrease slightly until 2016 as smartphone adoption will accelerate in other emerging markets, such as India.

Smartphone adoption in the United States is starting to slow down and as emerging markets are quickly growing the U.S. share of global shipments is expected to decline from 21.3% in 2011 to 14.5% in 2016.

Meanwhile, India could become the third largest market by 2016. IDC projects an average annual growth rate of more than 50% for the Indian smartphone market in the next five years.

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In China, people use smartphones to play games, listen to the music, take phones, check the weather, and even invest in stocks. Today, smartphones can connect with the Internet so that people prefer to own a better phone instead of a better laptop.

(Smartphone market in Shenzhen) This is a video about Chinese cell phone market.

Reference:

1. http://www.statista.com/topics/840/smartphones/chart/585/top-5-smartphone-markets/

2. http://ijoc.org/ojs/index.php/ijoc/article/viewfile/698/530

3. http://www.innovation.gov.au/InternationalEducation/EndeavourAwards/Pages/NewMediaArtinChina.aspx

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